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Tourism promotion

The City of Launceston is involved in regional promotion for the Launceston Tamar Valley region through a partnership involving the Launceston City, West Tamar and George Town Councils.

Building on the information based service at our City Centre and Airport locations, the Visitor Information Centre now provides a reliable and efficient booking service through our destination website

There is a range of advertising options to assist all tourism business operators to promote their product. The Visitor Information Centre Advertising Prospectus (PDF 631KB) is an example of our new and innovative visitor servicing.

For more information on current and upcoming Launceston and Tamar Valley tourism promotions and development projects contact the City of Launceston Visitor Information Centre on 03 6336 3133 or email

For information on tourism projects in the West Tamar municipality, call the West Tamar Council's Tourism and Economic Development Officer on 03 6323 9203 or send an email.

For information on tourism projects in the George Town municipality, contact George Town Council's Community Development and Tourism Projects Officer on 03 6382 8800 or email