Launceston launches revitalised shopping district

Published on 14 December 2018


Launceston’s Brisbane Street Mall redevelopment is officially open, marking a major achievement in the City Heart project.

Deputy Prime Minister and Minister for Infrastructure, Transport and Regional Development Michael McCormack said the Federal Liberal and Nationals’ Government’s co-investment with the Tasmanian Government and the Launceston City Council, will create a more prosperous future for Launceston.

“This is a perfect example of what can happen when all three levels of government work together,” Mr McCormack said.

“This project will transform the heart of Launceston, encouraging new, creative businesses to set up shop and a new investment trend in inner city living with the development of new residential apartments and the renovation of existing buildings,” Mr McCormack said.

Minister for Cities, Urban Infrastructure and Population Alan Tudge said the project is a key element in the Launceston City Deal.

“The City Deal is a five year plan to make Launceston one of Australia’s most liveable and innovative regional cities and the opening of the redeveloped Brisbane Street Mall today marks a significant milestone in this important initiative,” Mr Tudge said.

Tasmanian Minister for State Growth Peter Gutwein said after 47 consecutive months of retail growth in Tasmania, the Brisbane Street Mall remains a major driver of economic activity in Northern Tasmania.

“Launceston’s economy is growing and this will accelerate even more in coming years as projects come on line,” Mr Gutwein said.

“The Brisbane Street Mall redevelopment has created jobs during construction and will attract further investment into the city which will underpin ongoing jobs.”

Senator for Tasmania David Bushby, who attended today’s opening, said the improved seating and shelter, enhanced lighting and reduced clutter will make the mall a more attractive and comfortable place to visit.

“Creating a vibrant, accessible and ultimately enjoyable shopping district is key to building confidence and bringing investment into Launceston City, so we look forward to seeing what the future brings,” Senator Bushby said.

Senator for Tasmania Steve Martin said the mall redevelopment builds on the Civic Square upgrade completed last July.

“The City Heart project was designed to breathe new life into Launceston’s historic centre, improving access, public safety and providing dedicated events and play spaces within the city to increase visitor numbers – it is great to see this progress so successfully,” Senator Martin said.

City of Launceston Mayor Albert van Zetten said the community and Mall traders have been extensively consulted at every stage of the upgrade, with the Council using that feedback to select project designs and changes.

"There is plenty of work left to do, however, with the redevelopment of St John Street, the expansion of public WiFi across the CBD and wayfinding infrastructure for pedestrians and cyclists," Mayor van Zetten said.

The City Heart Project is jointly funded with the Federal Liberal and Nationals’ Government investing $7,500,000, the Tasmanian Government $5,800,000 and Launceston City Council $7,038,000.