Major Projects




The City of Launceston has a series of major projects underway which intend to revitalise the municipality and boost the economy.

Read about our key projects in this section, but please contact us if you'd like more information.

Council is also embarking on an initiative to attract more people to live in the central business district, where space (particularly above shops) is underutilised. Read more on the Inner City Living Fact Sheet(PDF, 363KB) and contact our Economic Development Officer with any questions. 

City of Launceston Priority Projects 2017

The City of Launceston Strategic Priority Projects direct the strategic advocacy of the Council in its engagement with the State and Federal governments and the community. These projects collectively promote the economic, social and environmental growth and sustainability of the City of Launceston. These priority projects deliver on the policy directions and objectives of the Greater Launceston Plan.

 Priority-Projects-2017.pdf(PDF, 3MB)

Launceston City Heart Project

The Launceston City Heart Project aims to make central Launceston the premiere business, retail and lifestyle hub of northern Tasmania.

We hope the project will also cement the city's reputation as the most liveable regional centre in Australia.

Through the redevelopment of infrastructure and enhanced support for events and business capability, the project seeks to attract future private investment and to ensure there is always activity in our streets and public spaces. 

It is aimed at breathing new life into our public areas and streetscapes, making it easier to find your way around and creating safer, more accessible pedestrian and bicycle links. 

The project features the redevelopment of the following sites:

  • Quadrant Mall and The Avenue
  • Civic Square
  • Brisbane Street Mall
  • Way-finding Signage
  • Central Business District Play Space

Read more about the project in the City Heart brochure(PDF, 536KB) or watch this short video:

The project was launched in 2014 with one of the largest public consultation programs ever undertaken by a local government authority in Tasmania.

More than 3000 people contributed their ideas to the development of the project's master plan, and the consultation process went on to receive a Planning Institute of Australia Excellence Award in November, 2015. A further 3000 people have been consulted since.

In May 2016 the project received a commendation at the Planning Institute of Australia's national Planning Excellence Awards in Brisbane.

In September 2016, Prime Minister Malcolm Turnbull pledged $7.5m toward the project. 

Key documents
LCH: People, Place, Lifestyle(PDF, 23MB)
LCH Masterplan Stage 1(PDF, 15MB)
LCH Masterplan Stage 3(PDF, 17MB)
Brisbane Street Mall(PDF, 19MB)
LCH Connectivity and Wayfinding Signage Strategy(PDF, 22MB)
LCH Stage 3 Implementation Signage Audit

Where to from here
In early 2016, the City of Launceston began its first major public space overhaul with the redevelopment of the Quadrant Mall. The project involved the laying of new pavers, dynamic lighting, improved street furniture, historic interpretation, more greenery, and many other improvements.

The concept designs created for the Launceston City Heart Project Master Plan's other public space areas, like Civic Square and the Brisbane Street Mall, include new playspace attractions for families. That means we will say goodbye to the trusty talking pillows that have served in the Brisbane Street Mall for several years, and introduce new Tasmanian Tiger themed interactive sculptures. 

The City of Launceston has long been linked with the Thylacine; the Tasmanian Tiger features prominently on the city's coat-of-arms.  

In Civic Square, Launceston's history will be peeled back, layer by layer in an interactive playspace suitable for people of all ages and all abilities. The playspace will explore the geography of the city, the achievements of notable Launcestonians, and some of the innovations our city has introduced to the world. We will install new infrastructure and redesign some public areas to allow greater flexibility for events and public gatherings. 

We will also introduce a new system of 'way finding' -- route signage that will be consistent and designed to cater for locals and visitors alike as they make their way around the city. 

The Launceston City Heart Project is the largest project of its kind ever undertaken by this Council. It represents a huge opportunity for Launceston and its people, and it is only right that it has been shaped and influenced by Northern Tasmanians. 

The City of Launceston would like to thank all members of the community who have provided ideas, feedback and suggestions to allow the development of the Launceston City Heart Project - without you, this initiative would not have been possible. 

Please contact us if you'd like to learn more about the City Heart project. 

University of Tasmania Northern Expansion

The University of Tasmania (UTAS) plans to expand its current course offerings and build its student base in the state's north.

As the University has made clear, its existing Northern campus is unsustainable under the current model and redeveloping the Newnham site will be more expensive than creating a purpose-built Inner City Campus at Inveresk.

In May 2015, the City of Launceston joined with the State Government, the University and TasTAFE under a Memorandum of Understanding (MoU) to explore the potential of an Inner City Campus in Launceston.


Master Plan
The University released its Master Plan on Tuesday, July 18.

Melbourne-based consultancy firm CoDesign was engaged by the University to undertake a lengthy and wide-ranging community consultation.

CoDesign's charter was to explore how the Inveresk Precinct can become a well-used and valued part of the city, as it undergoes redevelopment, focusing on key elements of the precinct that are most relevant and of most benefit to the community.

Starting in August, a range of engagement activities are planned to tap into the community's imagination about possible uses for new public spaces, explore how the city and campus can work together for the benefit of both and test improvements to access to and round the precinct.

This consultation period aims to complement work led by the University on the broader Master Plan and campus development, understand community use and connectivity.

Information about all the ways to have a say will be available through both the Univerity and City of Launceston's websites by the end of July.

Initial Consultation and Land
The University undertook a public consultation process on the proposal, and held a public meeting at the Albert Hall in October 2015.

Aldermen also extensively liaised with the community, UTAS and other Memorandum of Understanding signatories in order to identify the best outcome for the city.

In November 2015, Aldermen voted unanimously on in-principle support to transfer two parcels of land to allow this proposal to be ex  plored further; one at Inveresk and one at Willis Street.

The Inveresk land parcel was independently valued at $1.9 million, while the Willis Street car park parcel was valued at $2.6 million.

The proposal will lead to a $300 million capital investment on the doorstep of Launceston's CBD. Modelling from the University indicates that by 2025, the economic impact of relocating to Inveresk could be $290 million a year.

The expansion would create a new student population who will live work and shop in Launceston.

There is no doubt the investment by the City of Launceston is significant, and there are some important pre-conditions around this transfer.

If you would like to read the pre-conditions, you can view them in the minutes from the 9 November 2015 Council meeting.

Our strategy seeks to encourage greater participation in post-secondary education by Northern Tasmanians, to attract a greater number of international students through the provision of internationally acclaimed courses and gaining a greater proportion of national students travelling to Launceston to participate in flagship programs.

Coupled with the Council's Launceston City Heart Project, the UTAS Northern Expansion project presents an intergenerational opportunity to redefine the future of the city and region, as well as increasing participation rates in post-secondary education to ensure the productive capacity of our workforce.

In addition, an expanded campus at Inveresk and Willis Street will create a new demand model in the CBD that will encourage private sector investment in Launceston.

In this context, the investment of $4.5 million in land from the Council to consolidate an expanded UTAS Inner City Campus near the CBD meets international best practice standards and is a responsible investment which demonstrates economic and social benefits that the Council believes are indisputable.

We detail more on our position, plus bust some myths around the proposal, here(PDF, 575KB)

The Northern Expansion proposal has been supported by the Property Council of Tasmania, which has noted:

"The reality is that the UTAS campus at Newnham is losing five per cent in student numbers per year, which when coupled with the fact that the site will be far more expensive to retrofit, encapsulates the immediate challenges that we face as a community."

The Property Council has also described the proposal as, "a once in a lifetime educational and economic opportunity which should be grasped with both hands."

The Northern expansion proposal has also been supported by the Launceston Chamber of Commerce, with the organisation saying: "The chamber is of the view that it will revitalise the CBD, and add more of a youthful culture and diversity within the city."

The State and Federal governments pledged financial support to the proposal.

Prime Minister Malcolm Turnbull promised $150 million while Tasmanian Treasurer Peter Gutwein committed $75 million to the proposal. 

Public Consultation
While the University is underway with its plans for a new campus, the area will be more than a university campus, with new public spaces and things to do as well as improved ways to get to and around the precinct. The precinct will also continue to be an important destination for a range of existing uses, from going to the University of Tasmania Stadium to watch an AFL game to visiting QVMAG or the Tramway Museum.

The City of Launceston and the University have come together to explore how the precinct can become a well-used and valued part of the city, focusing on key elements of the precinct that are most relevant and of benefit to the community.

A joint project is underway to explore new experiences in the precinct for the community as well as efficient connections to get there.  A range of engagement activities are planned by Melbourne consultancy group CoDesign to tap into the community’s imagination about possible uses for new public spaces, explore how the city and campus can be work together for the benefit of both and test improvements to access to and around the precinc

Engagement activities

A range of engagement activities are planned for August, kicking off on August 12 at the University of Tasmania’s Open Day in the heart of the Inveresk precinct.

Information about all the ways to have a say will be available through both the UTAS and City of Launceston’s websites by the end of the month.

Where to from here
The University of Tasmania released its Master Plan for its Inner City Campus on Tuesday, July 18. The Council is now awaiting a formal planning application from the University.

For more information about the UTAS Northern Expansion, visit here or view the University's Master Plan here

Useful Links
Northern Expansion Home
Have your say
Master Plan


Northern Suburbs Revitalisation

The purpose of the Northern Suburbs Revitalisation project is to work closely with the community to develop a strategic framework for the future of the Northern Suburbs of Launceston, with the aim of improving the social, economic and environmental wellbeing for the area.  This is a planning project led by community engagement.

Focus Areas

  • Rocherlea/Mayfield
  • Ravenswood/Waverley
  • Newnham/Mowbray

With respect to the focus areas, to:

  1. Identify strengths and assets within the community
  2. Identify needs of the community
  3. Define the community's future vision
  4. Develop a plan 

We'll keep you up to date with developments and consultation dates. 

North Bank 

Located in the inner city suburb of Invermay, the North Bank site encompasses riverfront parcels of land at the confluence of the North Esk and Tamar Rivers to the south of Lindsay Street, and the former light industrial and mixed use parcels to the north.

The North Bank masterplan project seeks to ‘break new ground’ in urban riverside development. By leveraging the site’s unique landscape qualities and providing a vibrant mix of land uses, quality built form and recreational opportunities, the precinct will exceed existing standards for foreshore developments in Tasmania and overseas.

The redevelopment of the North Bank area will create an exciting new precinct on the northern edge of the city, both expanding the already well-established open space network along the riverfront, and improving the connectivity and cohesive experience for the users of these spaces, places and activity centres.

Read about the North Bank Master plan here: Part 1(PDF, 8MB)  and Part 2(PDF, 8MB)

Greater Launceston Plan

The Greater Launceston Plan (GLP) is a community vision and evidence-based framework for the sustainable development of Launceston and its surrounds over the next 20 years and beyond.

The project was initiated by the City of Launceston through the Liveable Cities Program managed by the Commonwealth Department of Infrastructure and Transport.

The GLP embraces the Launceston municipality together with the municipalities of George Town, Meander Valley, Northern Midlands and West Tamar.

Read more here:

GLP Summary Report 1(PDF, 26MB)
GLP Summary Report 2(PDF, 26MB)
GLP Vision Statement(PDF, 1019KB)

Aims of the GLP
The GLP is directed to achieve five principal outcomes for the participating Councils and broader communities they represent:

• Provide a unified vision and consistent policy framework to support prosperity and sustainable development for existing and future communities in the greater Launceston area;

• Provide an overarching metropolitan regional framework to coordinate planning and development in the municipalities that together make up the greater Launceston area;

•Provide a regional view of development priorities within the greater Launceston area;

• Identify key city projects to be undertaken by the participating Councils which will act as a focus for new investment and sustainable development opportunities in the greater Launceston area;

• Facilitate a consistent approach to the implementation of planning and development policy and initiatives within the greater Launceston area.

The GLP reflects the aspirations of the residents for the development of Launceston and the surrounding communities.

Based on community input, the draft GLP provides a long-term strategy for sustainable land use planning and management to inform a coordinated approach for municipal planning and investment in the greater Launceston area built on:

  • A unifying greater Launceston vision
  • A clear statement of strategic principles and directions that reflect National Urban Policy and best practice in regional urban planning
  • The dynamics and needs of the communities that comprise the greater Launceston area
  • An understanding of the land and water ecology and the conservation and heritage values that provide the environmental and cultural context for the strategy
  • An understanding of the economic resources, competitive advantages and opportunities of greater Launceston
  • The long-term transport needs of the region within a state and national context

For more information about the GLP, we have a range of detailed reports available. Please contact us if you'd like more detail.