Economic Profile

City View looking over the Kanamaluka/Tamar Estuary  

The Launceston Economic Profile is a fantastic resource covering a range of issues. 

The Profile has been designed to assist Council as well as local businesses, potential investors, prospective new residents, researchers, students and media organisations understand the local economy and to attract investment to the region.

The profile provides valuable insights into Launceston’s workforce, highlights opportunities for import replacement and captures the role of tourism in the local economy.

It incorporates engaging economic data, dynamic thematic mapping, time series analysis, building statistics and economic indicators. The Profile has been designed to be easy to use and is an ideal resource for sharing information.

The statistics in the Profile have come from various reliable data sources including the Australian Bureau of Statistics, the Department of Education and other federal departments.

If you've started, or are considering starting, a new business in Launceston please contact us.

Demographic Data

The City of Launceston collaborates with  Northern Tasmanian Development Corporation to provide a Community Profile,  Community Atlas, and Economic Profile of the City and the Northern Region of Tasmania.

The free statistics derived from Census and modelled data show the economic and population characteristics of our community, how they have changed over time and how they compare to other areas. It can assist the Council, the general public, students, community groups, business and investors. 

The Community Atlas provides maps of 70 characteristics (such as population, income and education) across the municipality. 

More information and data: NTDC and Launceston data

Economic Development Strategy

The City of Launceston Economic Development Strategy 2022-2026 provides the framework and direction to facilitate and promote Launceston’s economic development over the next four years.

It is understood that the private sector drives economic development and government alone cannot achieve the economic development vision. Economic Development at the City of Launceston relies on a whole of council approach and the focus is set out in three core themes;

  • enabling economic activity
  • providing leadership and vision
  • supporting industry and business

This strategy articulates and promotes a partnership approach between Council and other stakeholders in government, the non-government sector and industry.

Through co-ordinated and collaborative strategic effort, and guided by the actions presented in this Strategy, Council and these other ‘agents of change’ are well-placed to influence the City’s appeal as a place to visit, invest, work, study and live.

View the Economic Development Strategy here.(PDF, 8MB)