Launceston City Heart Project



The Launceston City Heart Project aims to make central Launceston the premiere business, retail and lifestyle hub of Northern Tasmania.

We hope the project will also cement the city's reputation as the most liveable regional centre in Australia.

Through the redevelopment of infrastructure and enhanced support for events and business capability, the project seeks to attract future private investment and to ensure there is always activity in our streets and public spaces. 

It is aimed at breathing new life into our public areas and streetscapes, making it easier to find your way around and creating safer, more accessible pedestrian and bicycle links. 

The project features the redevelopment of the following sites:

  • Quadrant Mall and The Avenue
  • Civic Square
  • Brisbane Street Mall
  • Way-finding Signage
  • Central Business District Play Space

Read more about the project in the City Heart brochure or watch this short video:


The project was launched in 2014 with one of the largest public consultation programs ever undertaken by a local government authority in Tasmania.

More than 3000 people contributed their ideas to the development of the project's master plan, and the consultation process went on to receive a Planning Institute of Australia Excellence Award in November, 2015. A further 3000 people have been consulted since.

In May 2016 the project received a commendation at the Planning Institute of Australia's national Planning Excellence Awards in Brisbane.

In September 2016, Prime Minister Malcolm Turnbull pledged $7.5m toward the project. 

Where to from here

In early 2016, the City of Launceston began its first major public space overhaul with the redevelopment of the Quadrant Mall. The project involved the laying of new pavers, dynamic lighting, improved street furniture, historic interpretation, more greenery, and many other improvements.

The concept designs created for the Launceston City Heart Project Master Plan's other public space areas, like Civic Square and the Brisbane Street Mall, include new playspace attractions for families. That means we will say goodbye to the trusty talking pillows that have served in the Brisbane Street Mall for several years, and introduce new Tasmanian Tiger themed interactive sculptures. 

The City of Launceston has long been linked with the Thylacine; the Tasmanian Tiger features prominently on the city's coat-of-arms.  

In Civic Square, Launceston's history will be peeled back, layer by layer in an interactive playspace suitable for people of all ages and all abilities. The playspace will explore the geography of the city, the achievements of notable Launcestonians, and some of the innovations our city has introduced to the world. We will install new infrastructure and redesign some public areas to allow greater flexibility for events and public gatherings. 


We will also introduce a new system of 'way finding' -- route signage that will be consistent and designed to cater for locals and visitors alike as they make their way around the city. 

The Launceston City Heart Project is the largest project of its kind ever undertaken by this Council. It represents a huge opportunity for Launceston and its people, and it is only right that it has been shaped and influenced by Northern Tasmanians. 

The City of Launceston would like to thank all members of the community who have provided ideas, feedback and suggestions to allow the development of the Launceston City Heart Project - without you, this initiative would not have been possible. 

Please contact us if you'd like to learn more about the City Heart project.