Tourism Plan

Tourists exploring City of Launceston Cataract Gorge, using chairlift

The City of Launceston Tourism Plan outlines the City of Launceston's role in growing and servicing the visitor economy. 

The aim of this Tourism Plan is to set a clear direction on Council’s role in growing and servicing the visitor economy and map how we intend to partner with our stakeholders to deliver engaging and meaningful visitor experiences.

Over the next four years, Launceston will contribute to growing the visitor economy with enhanced visitor experiences, supporting infrastructure and good governance.

The City of Launceston is one of many organisations passionate about developing, supporting and growing the tourism industry in Tasmania; specifically the Launceston region.

Download the City of Launceston Tourism Plan (2019-2022)(PDF, 4MB).